Search Engine Optimization is a term you may have heard as a content creator. But there are some tricks no SEO expert will tell you, but trust me, you will unveil those secrets in this article, and this will help you drive enough traffic to your website or YouTube channel.
According to the oxford dictionary, “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” is what is referred to as search engine optimization.
Therefore, “the key to getting more traffic lies in integrating content with search engine optimization and social media marketing.
“Simply out, it is a way of adding and taking out certain things from your whole website structure and/or content to make search engines understand and know what your content is about so they could show them to people who search for something related to your content.
What is frustrating is even after maximizing those contents to the interest of search engines, you end up with little or no traffic.
That is because you are not the only content creator. There are others who have written the same thing you have and that makes competition for that particular keyword tough.
In order for your content to show as top search results, you will have to write a content that no one has written about, which is going to be a tough task because virtually every content is on the internet.
You can as well put in fresh ideas, that makes your content stand out from the others. But that’s not the untold truth I promised.
When you talk of Search Engine Optimization (SEO), every SEO expert will tell you to choose the right keywords, build backlinks, optimize your content with those keywords and blah blah blah. While all those details matters, it must be noted that Search Engine Optimization is constantly evolving.
In our world of Artificial Intelligence, AI robots learns from user interactions before showing results in searches. With so many Search Engine Optimization plugins being introduced; Yoast SEO plugin, Rank Math.. and many others. These plugins guide you on how to optimize your content to suite “search engines,” and not viewers.
That’s the pattern these plugins and SEO experts follow.These plugins gives you a score to tell you how best your content is doing with SEO. If you have done SEO before, you will agree that even after getting 100% SEO score from those plugins, there is no improvement from your search rankings.
That is because they have deviated. They are still holding on to the old format of SEO.
Search Engine Optimization Today- How Does It Work?
Just as I said SEO is constantly evolving with the introduction of Artificial Intelligence. They do not follow the old formats of SEO.
Crawlers these days look for contents with interest and choose to rank those contents higher, rather than focusing on those with good SEO plugin score. SEO is not an examination, Lol.
Content with interest are contents that the majority of people click on, and also after Clicking on those contents, spend more time reading those contents.
This is an indication that the chosen content is what is appealing to readers, and Crawlers will show those contents as top page contents.
That being said, you don’t need a soothsayer to tell you that the only way to win the SEO battle is to create content that people actually love; engaging content I mean, and not content with a good so-called SEO score.
How Do You Create Engagement Content?
The title is what makes crawlers and readers know what your content is about. Create catchy titles, this will call people to click on your content in the first place. After Clicking, they go to read the content itself.
That is where you pour your words. You should create contents that engages your readers, not one that bores them.
If people click and bounces, your search rankings will reduce. And do not forget the basic SEO ideas. Choosing the right keywords, using catchy titles and thumbnails.